Case Studies

McDonald's: The Welcome Game

Client: McDonald’s Restaurants UK

Issue: McDonald’s wanted a way to engage more effectively with new starters during induction meetings in their 1,250 UK restaurants.

Approach: We created The Welcome Game to encourage learner-led discussions about key customer experience and customer service issues.

Outcome: Since the game was introduced there has been a 35% increase in the number of staff who feel prepared for their first shift, while 96% of them feel confidence interacting with customers.


Improving Health & Social Care With A Board Game

Client: Royal United Hospitals Bath NHS Foundation Trust

Issue: The RUH Bath Trust wanted an interactive activity to help new staff understand the requirements of the Care Certificate in their new roles.

Approach: Our Care Certificate Game was integrated into all mandatory Care Certificate training for new and existing healthcare support workers.

Outcome: Feedback from players has been great - staff tell us that the game really helps them think about how they treat patients and how they can improve patient safety.


The Stroke Game: Understanding The Stroke Patient's Journey

Client: Chest, Heart & Stroke Scotland and NHS Lanarkshire.

Issue: Our clients wanted to help health professionals fully understand stroke, from the emergency right through to rehabilitation, in a way that encouraged discussion and sharing ideas.

Approach: They decided that a board game would be the perfect solution, and worked with us to develop The Stroke Game.

Outcome: The Stroke Game was distributed to every stroke unit and university in Scotland through an educational grant and feedback continues to be overwhelmingly positive.


The Dysphagia Game: Promoting Safer Swallowing

Client: NHS England and Nutricia

Issue: Dysphagia is a poorly understood medical condition, and our clients wanted to create a tool to help frontline staff understand how to spot and manage it effectively.

Approach: We designed a The Dysphagia board game and accompanying online game, to increase awareness and improve education for healthcare staff.

Outcome: Feedback from players has been consistently positive. Studies to evaluate the game have concluded that it helps to improve knowledge and management of dysphagia.


A Blended Learning Approach at Heineken

Client: Heineken

Issue: Heineken Capability Academy wanted to improve initial training for customer-facing teams.

Approach: They commissioned us to develop a blended learning solution, with on and offline games to equip new starters with core knowledge and skills.

Outcome: The games met Heineken’s objectives and they were delighted with the outcome.


Gamified Workshop

Client: A Global Life Sciences Company

Issue: This company wanted to streamline their induction process, as it was time consuming, expensive and ineffective.

Approach: They asked us to “gamify” the process, to make it shorter, more memorable and more fun. We developed a series of gamified workshops where teams work together to understand a complex value process.

Outcome: Our gamified workshop cut the time required for induction by half, and both the client and participants find the new process much more engaging and efficient.


Global Pharmaceutical Company – Transforming Sales Capability

Client: A Top-5 Pharmaceutical Company

Issue: Our client wanted to transform its global customer-facing operations, and needed a tool to engage with management teams to ensure a positive foundation to roll out the new programme.

Approach: : We developed a board game which encouraged structured discussion within local and regional management teams about the transformation programme.

Outcome: 100 copies of the game are now being used across the organisation. Feedback is excellent.


Drug Round Game

Client: Beira Central Hospital, Mozambique

Issue: Reduce number of medication errors by improving staff awareness and competency.

Outcome: Beira’s lead pharmacist immediately saw how the game could help teach nurses about medication safety. “The training game was really good, because it opened the mind and so we will remember it always.”


Sepsis Game

Client: Colchester Hospital University NHS Foundation Trust

Issue: Improve recognition and treatment of sepsis within the hospital.

Outcome: The Sepsis Game was introduced into the Trust in 2015. Since its introduction, there has been nothing but positive feedback and game has now been rolled out across the Trust and is used in study days with all grades of staff.




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